Juelz Santana Launches Rock Star Clothing Line, Readies New Album

Dipset MC Juelz Santana is set to add fashion designer to his list of achievements, as he's gearing up to launch his RoyElz clothing line this winter.
Reportedly modeled after Santana's own personal style and rock star look, RoyElz will be designed by Mr. Slim Mils and will make it's debut at the famed Magic's Fall Marketplace convention in Las Vegas this February. The line was slated to be unveiled next week at Magic's Spring Marketplace but was pushed back due to a family member's terminal illness.

The line, which the Harlem-born rapper has been preparing for some time, will be a family affair with his mother, Deborah James, and aunt, Laura Tyler, helping with the business.

"My Sister, Juelz, and I are extremely excited about the line", says James, president of the company. "We are looking forward to the launching of RoyElz and seeing it in stores soon".

The Diplomat lyricist is also putting the finishing touches on his third solo LP, Born To Lose, Built To Win. Though known for his flashy lyrics, Santana says that this disc, which has yet to receive a release date, will be a more mature effort and that the subject matter will be expanded on this record.

"This upcoming album will show my growth as an artist," says Santana. "This time around, I'm talking about survival, maintaining my lifestyle and overcoming the obstacles and challenges life brings. The beats will be harder and the lyrics are tighter."